| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | HK1099 | Starbucks China: Managing Growth through Innovation | Farhoomand, Ali;Ziolek, Filip | General management | Marketing Management( C205003 ) |
| 2 | 9-517-115 | Predicting Consumer Tastes with Big Data at Gap | Israeli, Ayelet;Avery, Jill | Marketing | Marketing Management( C205003 ) |
| 3 | 9-317-C12 | S'well: The Mass Market Decision, Chinese Version | Youngme Moon | Other | Marketing Management( C205003 ) |
| 4 | 9-514-C07 | IKEA Invades America, Chinese Version | Youngme Moon | Other | Marketing Management( C205003 ) |
| 5 | 9-514-C13 | Dove: Evolution of a Brand, Chinese Version | John Deighton | Other | Marketing Management( C205003 ) |
| 6 | 9-514-C23 | Birth of the Swatch, Chinese Version | Youngme Moon
| Other | Marketing Management( C205003 ) |
| 7 | 9-714-C04 | COLA WARS CONTINUE: COKE AND PEPSI IN 2010, CHINESE VERSION | David B. Yoffie,Renee Kim | Other | Marketing Management( C205003 ) |